Amazon CEO Andy Jassy: Prime Video Is Profitable With Revenue Run Rate in the Tens of Billions

Amazon CEO Andy Jassy said Thursday that Prime Video has emerged as a significant business with a revenue run rate in the tens of billions of dollars and is now profitable in its own right. He made the remarks during Amazon’s third-quarter 2026 earnings call. Jassy had previously stated in May that Prime Video was profitable. The new detail places the service on a multi-tens-of-billions revenue trajectory. The comments arrive four years after Amazon acquired MGM for $8.5 billion. Content Performance Driving Results Amazon MGM Studios has generated more than $1.2 billion in global box-office sales so far in 2026. Project Hail Mary, starring Ryan Gosling and based on Andy Weir’s novel, has grossed an estimated $684 million worldwide since its March theatrical release. Other releases, including Verity, have also contributed. On the streaming side, Jassy highlighted shows such as Carrie, The Summer I Turned Pretty, The Boys, Off Campus, Reacher, and Fallout. Season 4 of Reacher drew 66 million viewers globally in its first 28 days. Live sports remain a key driver. Thursday Night Football is off to its best start ever in 2026, with the first six games averaging 17.7 million viewers according to Nielsen figures shared by Amazon. NBA coverage on Prime has also drawn strong audiences. Financial Context Amazon’s subscription segment, which includes Prime memberships and related digital services, reported net sales of $14 billion in the third quarter, up 12% year over year. The company has not broken out Prime Video’s exact revenue or profitability figures beyond Jassy’s description of the run rate and profitability status. The growth reflects a combination of original programming, theatrical releases through Amazon MGM Studios, and an expanding live-sports portfolio that includes Thursday Night Football, NBA games, NASCAR, The Masters, and UEFA Champions League matches. Strategic Position Prime Video’s trajectory positions it as a meaningful contributor within Amazon’s broader entertainment and subscription businesses. The service benefits from the company’s global reach and integration with the Prime membership. Continued investment in content and sports rights has supported both viewership and revenue growth. Amazon continues to expand its content slate while competing with other major streaming platforms. The profitability milestone and multi-tens-of-billions run rate mark a notable step for the unit four years after the MGM acquisition. What to Watch Further details on Prime Video’s contribution to Amazon’s overall results in future earnings reports. Performance of upcoming theatrical releases and streaming originals. Live-sports viewership trends for Thursday Night Football and other properties. Any additional commentary from Amazon executives on content investment levels or profitability. Competitive dynamics in the streaming market as other platforms report subscriber and revenue figures. Longer-term impact of the MGM integration on Amazon’s entertainment business. Amazon CEO Andy Jassy said Prime Video has a revenue run rate in the tens of billions of dollars and is profitable in its own right. The update follows strong 2026 performance from films such as Project Hail Mary, popular series including Reacher, and live sports including Thursday Night Football. Digital8Hub will track further developments from Amazon’s entertainment business.